About Us


Hey there! Intro Boutique was established in 2016, when sisters Emily and Elaina noticed a need for retail in downtown Cleveland, Ohio. They already had a passion for comfortable, simple, well-made clothing and knew their vision had to come to life. After discussing for almost a year, word that a perfect space was opening up in their favorite building, the 5th Street Arcades. In less than a month, Intro opened its doors and was greeted by many locals and also a handful of travelers. Travelers loved the store and were left wanting more! It took two years of expanding the space and growing the team to finally open this online shop. Intro thanks you for sticking with it all this time and hope you enjoy everything IntroBoutique.com has to offer!



Elaina, Co-Owner – Elaina was the driving force for Intro. She owns Style House Beauty Bar in the same building as Intro and saw the need for retail first. Hard working and a major multi-tasker, Elaina not only runs the blow dry bar, but manages most the background operations of Intro. Elaina always has a project, the newest one being her fixer upper mid-century modern home on 6 acres! She loves her man, good pasta, trips to Florida and her dogs!

Elaina is 5’4 and an hourglass figure. She wears a small/medium top, size large in our best selling basic pants, and a size 30 in our jeans.


Emily, Co-Owner – You can find Emily in the shop almost 7 days a week and if there were more days in a week she’d want to spend them there, too. With a background in retail she runs the everyday front of house operations at Intro. She enjoys the simple things in life (just like Intro)! Homestead hobbies, the ocean, animals and a vegan lifestyle make her the happiest. Emily makes all of our body products under her business Neon Green and works part-time in a fine jewelry store to switch things up!

Emily is 5’10, slim and normally wears a medium top/pants and a 29 in our jeans.


Alison, E-Commerce Director + Sales Associate – Alison has a bachelor's degree in Fashion Merchandising and it shows! She has been rocking it in the front of house as a sales assistant since 2018, but even more so as the Director of E-Commerce (yeah, she did almost everything for this awesome site to become a reality and will be sending you your purchases!). She also runs an Etsy shop with her husband called 3D Craft Designs where they 3D print some awesome stuff like the 3D printed earrings we sell here at Intro! She's making introboutique.com better everyday! She enjoys date nights with her husband, running, obsessing over her two cats, Frank and Randy and all things fashion.

Alison is 5’7 and an hourglass figure. She wears a medium top, large basic pant and an 8/29 in our jeans.


Maddie, Sales Associate – Maddie is going into her Sophomore year at Case Western Reserve. She is a Theater and English major and can't remember a time when that was not her passion. The theater in her makes Intro fun, she's easy to talk to and can relate to anyone. Outside of school and work Maddie spends time at concerts, volunteering, being a strong voice for social justice and loving on her pets, Lovey and Nico. You can find her snacking on popcorn while she works on her creative writing skills, too. This year she's traveling a lot and working her butt off to do so!

Maddie is 4'11, petite/fit and normally wears a x-small/small top/pants and a 24 in our jeans.


Chloe, Sales Associate + Intern – Chloe is a soon to be a Kent State University graduate for Fashion Merchandising and Marketing. She's stylish, loves fashion and fits right in here at Intro. Chloe spends her time outside of the shop with her family and friends going on hikes, drinking coffee and being foodies. In her alone time she enjoys making digital and magazine collages of art and fashion and admiring her adorable cat, George. She hopes to one day own a boutique of her own (in Cleveland because she LOVES this city) and we cannot wait to see her achieve that!

Chloe is 5’9, fit and normally wears a medium top/pants and a 28 in our jeans.


Alexis, Model - Meet Intro’s newest model recruit! Her photo shoot was planned mid-March, but oops! A world-wide pandemic hit and luckily when we all felt comfortable in mid-August she was more than willing to still make it happen! This girl does it ALL (and she hasn’t ever taken a bad picture even though she swears she’s new to this). Alexis is a Wellness Program Director, Assistant Lecturer at The University of Akron and Pilates Reformer Instructor. She enjoys cooking and baking from scratch, telling wild stories about her adventures of dating during a pandemic, drinking too much coffee and loving on her cats. Her favorite colors are pink and glitter!

Alexis is 5’6 and pear shaped. Her cup size is 36 DD. She wears a large/XL top, extra large in our best selling basic pants and a 15 in our jeans.


Natalie, Model – Natalie spent 2.5 years as an Intro team member. She still knows the ins and outs of everything front of house. Originally from small town, Illinois, she moved to Cleveland for a change and then headed to St. Louis from here. Intro is so happy to have made her part of the team and looks forward to bringing her back to the CLE to model and catch up! You can find her at the gym, out with friends or in her adorable apartment making some dish with broccoli in it (it’s her fave).

Natalie is 5’5 and pear shaped. She wears a medium/large top, large or extra large in our best selling basic pants and a 13 in our jeans.


Andy, Model - Andy was Intro's favorite part time team member. A licensed teacher and the craftiest of the group, she brings a new eye and some cool CLE handmade work (check out @thesaltandpaperco on Instagram). She enjoys time with her Hubby and their fur child Pepper.

Andy is 5'2, petite and pear shaped. She wears a small top, small leggings, size 5/27 in our jeans and a medium in our basic pants.